Significant television networks have actually been in control of what you enjoy, when you see it and how frequently you enjoy the programs that interest you. With the social boom caused by web 2.0 including online motion pictures and social networks and video, major tv networks can no longer confine your mind to their broadcasts for entertainment.
Chris Anderson (author of The Long Tail) hit the nail right on the head … In his book, he anticipated that television’s seeing audience will invest more time on the Internet than viewing TELEVISION. This former viewing audience will amuse themselves by going to websites they are interested in (to do whatever is more fascinating to them than enjoying TV). Chris predicted that people will spend their time more associated with their personal “long tail” interests.
This trend is bad news for the tv networks!
The Internet provides television’s former viewing audience much better entertainment because they can do, see and hear what they want and when they desire. The huge tv networks no longer have a monopoly on the public’s entertainment and mind share.
To make matters worse … with the arrival of DVR (digital video recorders) less and less individuals are viewing tv commercials (the lifeline of the significant TV networks). The typical person with Internet access is investing 4 times longer online than viewing TV. The efficiency of tv marketing is diminishing exponentially and to make matters worse, 90% of DVR owners are quick forwarding through tv commercials!
The fact is, people dislike commercials. We all understand that sigh when you’re extremely associated with your favourite TELEVISION program simply to be sidetracked by 2 minutes of commercials. The majority of people have actually learned to overlook commercials, even if they are seeing them!
All the huge brand marketers that you see on tv are aware of the truth that their advertising dollars are not too purchased tv ads as they when were. These major brands, including the BIG 8 in marketing, have actually been wanting to the Internet as an alternate kind of marketing for quite some time now.
For the very first time in history thousands of people are going to share in revenue that was previously paid to significant tv networks. Countless dollars are going to be paid on a residual basis to a “core group” of marketing partners … No hype intended or indicated!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 2nd audio advertisement to website visitors. It is a method for advertisers to target their 5 2nd audio ad to specific interests, demographics and geographical places.
Big TELEVISION’s ad earnings is diminishing since PPP uses marketers a more expense reliable advertising service that has actually been supplying positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only kind of media whose impressions and advertisement positionings are validated by an independent 3rd celebration.
PPP is not brand-new, it has actually been running for 2 1/2 years, has over 66,000 marketers and over 550,000 sites that serve PPP advertisements to their visitors.
The 550,000+ websites that presently serve these ads are responsible for 43 million streams (impressions) of advertisers’ 5 second audio ads on a month-to-month basis.
Chris Anderson (author of The Long Tail) struck the nail right on the head … In his book, he forecasted that tv’s viewing audience will invest more time on the Internet than enjoying TELEVISION. To make matters worse … with the development of DVR (digital video recorders) less and less people are viewing tv commercials (the lifeblood of the major TELEVISION networks). The typical person with Internet gain access to is spending 4 times longer online than enjoying TV. The effectiveness of television marketing is decreasing greatly and to make matters worse, 90% of DVR owners are quick forwarding through television commercials!